Learn the system. Own your Echo.

Your message goes out into the world. Something comes back. Brand Echo measures what came back, through four lenses, with every score cited.

What to enter, what happens during the minute or two the scan runs, and what you get back.

The quadrant, the bands, the dimension bars, the leak, and your next move, plus what "directional" means when you see it.

The first lens reads your own pages and scores whether they tell one story or five. Here's every dimension and what moves the score.

The second lens asks whether your content deserves to travel, judged against proven content principles, not a formula.

The third lens leaves your website and reads the open web. Visibility, share of voice, and whether other people describe you the way you would.

The fourth lens measures payback, demand, and loyalty. Free scans read public signals. Connect your analytics and it scores your real numbers.

Silent, Faint, Resonant, Amplified, and the one finding on every dashboard that matters more than any number.

Save your competitors and see where you rank against them on all four lenses, from the same honest scan.

Graders score whether machines can find you. Brand Echo scores whether the message that comes back is true, good, far-traveling, and paying back.

The loop behind the scores, the rules the whole system runs on, and why we will never auto-publish a word for you.

Directional vs verdict, the needs-human-review flag, cited sources, and the difference between proxy and connected data.

Turn a leak into on-brand copy you own, save it, put it live, then re-scan to prove your Echo moved.

Free is the snapshot, Pro is the system, Scale reads your whole site. Here's what each seat gets, in plain language.

Your identity is your message, voice, audience, and vocabulary. Build it from your latest scan in one click.

Five minutes of input that decides whether the AI sounds like you or like the average of the internet. What each field feeds.

Put a brand on a schedule, and we re-scan it and email you when its Echo moves. Track up to five.

Scale's deep scan reads far more of your site in one pass, not just the top pages. Here's when to use it.

One viewer invite, no OAuth, no passwords. What we read, what we never touch, and how connected data makes Return real.

Add our reader as a Viewer, paste your Property ID, done. Plus the Property-ID-vs-Account-ID trap that catches almost everyone.

Add our reader as a user, paste your property, done. Plus the Domain-vs-URL-prefix property trap.

Create a private app with three read-only scopes, paste the token once. What Return reads from your CRM and how the token is stored.