Free vs Pro vs Scale

The line between the plans is simple: Free proves the score has value. Pro turns the score into a practice. Scale reads your whole site and your whole category.

What Free gets you

The snapshot, and it's a real one, not a teaser:

• Three lenses scored on every scan: Fidelity, Content Quality, and a Return read from public signals. Every finding cited.
• The full dashboard for your current scan: dimension bars, the biggest echo leak, your next move.
• 3 scans a month, your brand profile, and browse access to the prompt library.

What Free doesn't include: the Reach lens shows locked, the AI fix-prompts show a teaser, and only your current scan stays available.

What Pro adds

Brand Echo Pro is $99 a month, or $960 a year (which saves you $228). It adds the parts that turn one reading into movement:

| Capability | What it means | |---|---| | The Reach lens | The off-site read: your name in search, share of voice, third-party mentions, off-site message match. | | Connect your analytics | Wire in GA4, Search Console, and HubSpot, and Return scores your real numbers. | | AI fix-prompts | Every leak arrives with a ready-to-use prompt built from your brand profile, so the fix sounds like you. | | Personalized prompt library | The starter library rewritten for your brand, your audience, your voice. | | Saved history + re-score | Reopen any past dashboard, re-scan after a change, and see exactly which dimensions moved. | | The Pulse | Track up to 5 brands on a weekly or monthly cadence; we re-scan on schedule and email you when an Echo moves 5 points or more. | | Draft it for me + Drafts | Every leak can become on-brand copy you edit and own; nothing auto-publishes. Saved to your Drafts. | | Benchmarks | Save your competitors and see where you rank against them on all four lenses. You vs your category. | | About 50 scans a month | Room to iterate, test, and track a portfolio. |

What Scale adds

Scale is $299 a month, or $2,988 a year. It's for teams that manage a whole brand across a big site and a full field of competitors. On top of everything in Pro:

| Capability | What it means | |---|---| | Full-Site scan | Read up to ~150 pages in one background pass, not just the top 10. Up to 4 runs a month. How the Full-Site scan works. | | Auto-discover competitors | We suggest a competitor set for your benchmark instead of you typing them in. | | About 200 scans a month | Headroom for a large site, a tracked portfolio, and a full benchmark set. |

The honest buying advice

Run your free scans first. If the dashboard names a leak you recognize and you fix it once, you've learned what the loop feels like. Pro is for when you want the loop running continuously: fixes in your voice, proof the number moved, and a watcher so you find out when it slips.

If you ever downgrade

Nothing gets deleted. Your history and tracked brands are kept but locked on Free, and everything comes back the moment you re-subscribe. Cancel anytime; you keep Pro through the period you paid for.

See the full comparison on the pricing page.