Pricing
You’ve seen the leak.
Now fix it, prove it, and watch it climb.
The free scan finds where your message breaks down. Brand Echo Pro drafts the fix in your voice for you to edit and own, adds the Reach lens, a real Return score from your own analytics and CRM, Benchmarks against your competitors, and a watcher that emails you when your Echo moves. Scale reads your whole site with the Full-Site scan.
Plans start at $99/mo · Cancel anytime · Every score cited
Choose your plan
Start free. Upgrade when you're ready.
Free is your snapshot. Brand Echo Pro is the system that turns it into movement.
Brand Echo Pro is the fix in your voice, your personalized prompt library, the Reach lens, a real Return score from your connected analytics, saved history and re-scoring, and a brand watcher that emails you when your Echo moves. All of it, $99 a month (or $960 a year, which saves you $228).
Line by line
What you get on each plan
| Feature | Free | Brand Echo Pro | Scale |
|---|---|---|---|
| Fidelity, Content Quality + Return, every finding cited | |||
| Full Echo dashboard for a scan | |||
| Brand profile that grounds the AI | |||
| Scans | 3 a month | About 50 a month | About 200 a month |
| Reach, the off-site visibility lens | Locked | ||
| Connect your analytics (GA4, Search Console, HubSpot) for a real Return score | Locked | ||
| AI fix-prompts (biggest leak + content fixes) | Locked | ||
| Prompt library, personalized to your brand | browse only | ||
| Saved history, reopen any past dashboard | current scan only | ||
| Trend and re-score to prove it moved | Locked | ||
| Scheduled re-scans + email alerts when your Echo moves | Locked | ||
| Benchmarks: you vs your category | Locked | ||
| Full-Site scan: read up to ~150 pages in one pass (4 a month) | Locked | Locked | |
| Auto-discover competitors + category benchmarks | Locked | Locked |
What Pro unlocks
From a score to a system
The free scan tells you the truth once. Pro is the loop that turns that truth into a brand the market keeps repeating.
The real numbers
Connect your analytics. Return gets real.
Free Return reads public signals and stays directional. On Pro you connect your own Google Analytics, Search Console, and HubSpot (one viewer invite, no OAuth dance), and Return scores on your actual numbers: real customers, closed-won deals, branded search, returning visitors. Every figure cited from your own data, never estimated.
The fix
The fix, in your voice
Every leak comes with a ready-to-paste prompt built from your brand profile, so the fix sounds like you, not like generic AI.
The library
Your prompt library, personalized
The starter library turns into prompts written for your brand, your audience, and your voice. Paste them into any AI tool you already use.
The off-site lens
Reach, off your own site
Fidelity and Content Quality read your pages. Reach reads the open web: whether you own your name, whether the market can find you, whether they describe you the way you would.
The Pulse
We watch it for you
Track a brand and we re-scan it on your schedule, then email you the moment your Echo moves 5 points or more. You never have to remember to check.
The proof
History and trend
Reopen any past dashboard, re-score after a change, and watch the number climb. A snapshot becomes a track record.
The portfolio
Track every brand you run
Agencies and multi-brand teams keep every brand on one login, each with its own Echo and its own history.
No slop, ever
Every fix is human-owned and AI-assisted. We equip you to publish. We never auto-publish on your behalf.
Every score cites its source
We read only public pages, and each finding links to where we saw it. A low-confidence read is flagged as directional, not a verdict.
Cancel anytime
No lock-in and no long-term contract. Cancel whenever you like and keep access through the period you paid for.
Questions
The short answers
What's the difference between Free and Pro?+
Free is the snapshot: your Fidelity, Content Quality, and Return score with every finding cited, 3 scans a month, and your current dashboard. Pro is the system: the Reach lens, connecting your own analytics for a real Return score, drafting the fix in your voice (you edit and own it), your personalized prompt library, Benchmarks against your competitors, full saved history, re-scoring to prove movement, tracking across multiple brands, and email alerts when your Echo moves.
What's the difference between Pro and Scale?+
Scale ($299 a month, or $2,988 a year) is everything in Pro plus the parts a big brand needs: the Full-Site scan (a background job that reads up to ~150 pages instead of the top 10, up to 4 runs a month), auto-discovery that suggests your competitor set for a benchmark, and about 200 standard scans a month. If a standard scan of your top pages already reads what matters, Pro is plenty; Scale is for a large site and a full field of competitors.
What's Return, and is it free?+
Return is the pay-back lens: does your brand turn into demand, loyalty, and revenue? Every scan gets a Return read for free, scored from public signals of real customers and repeat business, directional and cited, never an invented number. On Brand Echo Pro you can connect your own Google Analytics, Search Console, and HubSpot, and Return scores on your real numbers instead: actual customers, closed-won deals, and returning visitors.
What's Reach, and is it only on Pro?+
Reach is the off-site lens, Brand Echo Pro only. It reads the open web and scores how far your brand travels off your own site: whether you own your name in search, whether third parties mention you, whether they describe you the way you'd describe yourself. It's a visibility signal from cited evidence, scored directionally, never an invented number.
Do the email alerts really watch my brand for me?+
Yes. Track a brand on Pro and we re-scan it weekly or monthly, then email you when your Echo moves 5 points or more, up or down. The Pulse is how a one-time score becomes an early-warning system, no logging in to remember.
What does annual save me?+
You save $228 a year. Annual is $960 instead of the $1,188 you'd pay monthly, more than two months free, and you can still cancel anytime.
Can I cancel anytime?+
Yes. There's no lock-in and no contract. Cancel whenever you like and you keep Pro through the period you already paid for. We don't refund partial months.
What happens to my history if I downgrade?+
Nothing gets deleted. Your saved scans and tracked brands are kept but locked while you're on Free, and everything comes back exactly as it was the moment you re-subscribe.
Is tracking multiple brands really included?+
Yes, on Pro. Agencies and multi-brand teams keep every brand on one login, each with its own Echo and its own history.
Ready to make it move?
Start free and find your leak. When you want the fix and the proof it worked, Brand Echo Pro is one click away.
See plansCancel anytime · Every score cited