Connect Google Search Console

Same pattern as GA4: one user invite, one pasted value. (New to connecting data? Start here.)

Step 1: add the user

1. Open your Connect your data page and copy the reader email from the Search Console card.
2. In Search Console, open Settings, then Users and permissions.
3. Add the reader email as a user. Restricted permission is enough.

Step 2: paste your property

Paste your property exactly as Search Console shows it. That's the key phrase, because Search Console has two property types for the same website:

• A URL-prefix property looks like https://example.com/
• A Domain property looks like sc-domain:example.com

Paste whichever one you actually verified and shared, character for character.

The trap: two property types, one site

Many sites have both property types, or a human verified one and pastes the other. The permissions don't transfer between them: sharing the Domain property doesn't grant access to the URL-prefix property, and vice versa. It's the most common reason a Search Console connection fails.

We soften it for you: if a URL-prefix connection is refused, we automatically retry as the Domain property (sc-domain: plus your host) before reporting failure. If it still fails, open Users and permissions on the property you pasted and confirm the reader email is actually listed on that one.

What we read once connected

Branded vs non-branded clicks, total impressions, and average position, over the last 28 days. Your real branded clicks feed Return's branded demand dimension: actual humans typing your name and choosing you, which no public signal can measure as directly. The full read list.

Revoking access

Remove the reader from Users and permissions on the property. Done.

Next: Connect HubSpot.