Build your brand identity

Your brand identity is the record of who your brand is: the one message you want to be known for, how you sound, who you're for, and the words you own. It's what grounds every fix we draft, so a fix sounds like you and not like generic advice.

You can fill it by hand, but the fastest way is to build it from a scan you already ran.

Build it from your latest scan

On your brand identity page, click Build from my latest scan. We read what your site actually says, then draft your identity across the fields for you: your detected core message, the voice and tone we saw, the audience the site addresses, and the vocabulary that recurs. You review every field, edit anything, and save. Nothing saves until you do.

You can also get here straight from a result: after a scan, the dashboard offers Turn this into your brand identity, which runs the same build.

The stated-versus-detected gap

The build surfaces one thing worth reading closely: the gap between what you think your message is and what your site actually signals. If you tell us your message is one thing and your pages say another, that's the same leak Fidelity measures, named in plain language so you can close it.

What's free and what's Pro

Building and saving your identity is free. It's part of getting a useful read, so it's not behind the paywall.

Acting on it is Brand Echo Pro: the identity grounds your AI fix-prompts and the personalized prompt library, and it's the voice behind Draft it for me. The more specific your identity, the sharper everything the system writes for you.

It never changes your score

Your identity grounds what we make for you. It doesn't touch how we score you. We always score the real, published pages, not your description of them. That separation is deliberate: a flattering profile can't inflate your Echo.

Ready? Run a scan, then build your identity from it.